Tuesday, December 17, 2002

Corporate American gives up its sweet secrets

My friend Liesel lamented the loss of Jell-o pudding pops to the marketing muckety-mucks at Kraft. Here were her thoughts:


> To my utter and complete horror I went grocery
> shopping this weekend and was
> unable to find
> jell-o pudding pops. word on the internet is that
> they are no longer made.
> why, why, why?
> would you stop making such a fabulous and fantastic
> product? may the guilt
> of the degradation
> of childhood lay on the soulless shoulders of
> whichever executive pulled the
> plug for such a
> travesty against all children young and old.


Shockingly (to me, anyway) she got a polite response from the good folks at Kraft. See?



> Thanks for visiting our Web-site!
>
> We're so glad to hear you're interested in our
> Jell-O Pudding Pops. As you
> may know, these
> were discontinued some time ago. Sometimes it
> happens that a product is
> discontinued despite
> the fact that many people enjoy it. There are a lot
> of factors involved in
> this decision. Either
> way, we want you to know that your comments will be
> forwarded to the
> Marketing people at Jell-
> O.
>
> What we can do is provide you a recipe you may find
> to be a great
> substitute. We're going to
> include it here. Hopefully, you'll find this has
> the same great taste as
> our Pudding Pops.
>
> JELL-O Creamy Chocolate Pudding Pops:
>
> Ingredients:
>
> 2 cups cold milk
>
> 1 pkg. (4-serving size) JELL-O Chocolate Flavor
> Instant Pudding & Pie
> Filling
>
> 1 cup thawed COOL WHIP Whipped Topping
>
> Preparation:
>
> POUR cold milk into medium bowl. Add pudding mix.
> Beat with wire whisk 1
> minute. Gently
> stir in whipped topping.
>
> SPOON into 5-oz. paper cups. Insert pop stick into
> each cup for handle.
>
> FREEZE 4 hours or overnight until firm. To remove
> pops from cups, place
> bottoms of cups under
> warm running water for 15 seconds. Press firmly on
> bottoms of cups to
> release pops. (Do not
> twist or pull pop sticks.) Store leftover pops in
> freezer.
>
> Thanks for visiting our Web-site and please visit us
> again soon!


So there you go. Go forth and make pudding pops.


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